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& Nbsp; & nbsp; "hook" to where where bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technolo jordan 3 katrina 2018 gy and exciting sports spirit. He became a world hero adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & jordans on sale online nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product in Cheap foamposites for sale novation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary bra jordans on sale mens nd (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the current domestic sports brand of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to al cheap air jordans low more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show unique skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neithe buy cheap jordans online r a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, Cheap jordans online positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods industry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp;NIKE AIR MAXIM SPORTSWEAR 2009 Winter Classic rooted to cast a new legend This is the Nike out of the Air Maxim weighs only 10.1 ounces, than the original shoes for light weight 66%, it is amazing improvement. new jordans shoes for sale light screen Nike logo and lace holes and other details of the design further help to reduce the weight of the shoe. Listing Date: August 1, 2009 "from a performance perspective, we don't want to stick to the original technology," said he, "vital to us is to be faithful to the original design. We are creating a performance to the highest standards of shoes at the same time, keep the original color and logo design lines. We are proud of our design work." 1.jpg (36.77 KB, download number: 0) download attachments saved to the album 2009-8-10 17:52 upload 2.jpg (32.37 KB, download number: 0) download &〉 0.jpg (128.45 KB, download number: 0) download attachments saved to the album 2015-10-11 09:01 upload in foreign countries, there is a special collection dedicated to fake shoes, they are often active in the repsneakers forum, will buy the fake shoes to open to sell by some famous forum or website, trying to break the difference between fake and genuine, so keen to shoes shoes many friends interested in it they find like-minded allies "". This kind of selling fake shoes one Matt, even said his a pair of imitation Air Yeezy II "Red October Nike" also let employees feel overwhelmed, and asked him where to buy. According to the above Yeezy to Boost 350 and contrast images can see the fake shoes simulation degree they sell, not careful comparison, perhaps it is difficult to distinguish, in this regard, you have many friends shoes what attitude do. 1.jpg (60.15 KB, download number: 0) download attachments saved to the album 2015-10-11 09:01 upload 2.jpg (83.72 KB, download number: 0) download attachments saved to the album 2015-10-11 09:01 upload 3.jpg (51.49 KB, download number: 0) download attachments saved to the album 2015-10-11 09:01 uploadas training shoes, Air Trainer 1 is a complete success in tennis, baseball, basketball, his figure can often run in the game. The launch of the color to dark gray upper mainly presented and to litchi lines to be modified. On top of this blue and turquoise green embellishment. There is no shoes sale information. attention more sneakers related information, as in the slam dunk, welcomed the public subscription number, micro channel search DUNKHOME and subscribe to the surprise and daily guess shoes to play the game, beauty and your various interactive Oh! Micro-blog search dunk home, understand the latest information and all kinds of basketball. Source: sneakerfreakerOffspring x Saucony Shadow 6000 " Running Since 96" upcoming 2014-04-01 16:45:37 British shoe store Offspring in the spring and summer of 2014 quarter invitation to the classic sports brand Saucony joint cooperation, to create the Running Since 96 version of Saucony Shadow 6000 does not note the shoes, running shoes to Saucony history and founded Offspring 18th anniversary in order to show respect. Starting from the classic profile of one of Saucony's signature Shadow 6000, with shades of gray green and blue suede shoes material together, side mark and heel were injected into the pink contrast to 3M reflective tongue as the details of the highlights, and collocation of white spots in the bottom with fun. The new joint venture will be launched at Offspring stores in April 5th, and then will be on its 7 day. adidas Crazy Explosive 17 "wave God" PE Limited 100 double sale! 2017-10-12 12:30:22 Adidas Crazy Explosive 17, the main color design for the Nicks team in New York, is the PE shoe of Nicks's center forward Pohl Zingis. This pair of quite handsome actual combat shoes will be limited on sale in the United States time in October 12th, while "wave God" I will also appear at the scene of sale. It is reported that Adidas Crazy Explosive 17 PE priced 150 U.S. dollars. Jordan Melo M9 2013-12-08 22:52:39 with black powder color released Jordan Brand officially released the new boots Anthony - Jordan Melo M9, a pick a color to become the object of concern. The Jordan Brand also released a black powder color Jordan Melo M9 shoes with black uppers with pink tongue, in the end, the details of embellishment, with translucent crystal, particularly attractive. It is reported that the color will be on sale in January 16th, the price is 140 U. S. dollars. Nike Oregon global headquarters will expand 2016-01-22 10:47:43 Nike headquarters in Oregon has always been a dream of sneaker longing for the place, but the day before the Nike news officially announced, let us be surprised. Nike decided to expand the global headquarters, which will expand the monthly 355 thousand square meters! This time, Nike invited 3 design companies to complete the expansion of the new company. The new global headquarters will be assembled office, multi-purpose space and parking lot in one, and opened a number of channels, from headquarters to all regions. It is reported that the project will be completed in 2018, and for the expansion of the Nike CEO Mark · Parke said, "good working environment is conducive to employees to create more quality products."". Think about the future of Nike headquarters, which is really the most eager to work place where insiders! with the release date is approaching, this pair of Founder level engraved shoes will be more and more exposure, we will continue to pay attention to! item: 555088-023 release date: December 28thPrice:About Us | shoes Network Introduction | Copyright | Success Stories | Chinese shoes Network News | Service | Contact Us | Links | Site Map | Payment Method national customer service hotline: 400-8873777 Chinese e-commerce website 100 service@cnxz.cn Chinese shoes network People's Republic of China telecommunications and information services business license ICP Number: Min B2-20110084-2Little Jordan Under Armour Spine Bionic latest PE 2013-12-08 22:59:23 small Jordan recently rebounded state Clippers, Jordan shoes small business also rose one by one, this season, the small Jordan at Staples Center home to nearly all shoes red in color, this shoe is the UA to help Jordan out of a PE, including a red mesh upper, white chassis along with an iconic LOGO on the tongue "DJ6". Like small Jordan's friends may wish to focus the next. adidas ZX Zero Summer Girl models now available 2015-07-06 16:50:48 If you want to ask the current most popular sock shoes who is? I believe many people will vote for the hands of Nike Sock Dark, but another giant adidas has brought us its latest sock shoes ZX Zero Summer, designers use the same design without laces, increase shoes and fit feeling the foot, shoe with holes, while paired with adiprene + technology, to ensure its comfort, but somewhat unfortunately is currently only available for sale in the shoes of the code number of girls, no male models for sale, like Friends can only be patient friends. & nbsp; Nike Vault store shoes on display Appreciation Chris Paul 2013-12-08 23:47:49 Yesterday we reported the Chris Paul will soon be part of their own collections placed into Jordan Nike Vault store in Los Angeles to visit friends for shoe fans appreciate what Paul took what the good shoes? Now, let's enjoy the next one, do not blink through the pictures, because many pairs of Air Jordan shoes are the first appearance of Oh! Weibo Company Cooperative Contact Us Copyright Beijing Seth Times Media Culture Co., Ltd. Copyright? 2015 SIZE media, All Right Reserved. Beijing ICP 13028176


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